(Puerto Rico, Saipan) – Atkins Kroll, Inc. (Atkins Kroll), an Inchcape Company, and the island’s longest-serving automotive dealership, proudly celebrates 58 years of service with the grand opening of its new, state-of-the-art dealership facility. This milestone marks a significant investment in Saipan’s community and economy, underscoring Atkins Kroll’s commitment to its brand promise: “Here for Saipan, Here for Life.”
Atkins Kroll Saipan’s history is deeply intertwined with the island’s growth and development. Over the past six decades, including 58 years of dedicated service to Saipan, the dealership has provided reliable, high-quality vehicles and services to Saipan’s residents. Beyond mobility, Atkins Kroll Saipan has made a lasting impact on the community through beautification projects, support for local athletic teams, and fostering initiatives that enhance the quality of life for the people of Saipan. As part of the global Inchcape organization, this investment reflects the company’s commitment to bringing modern mobility solutions and innovative customer experiences to the Marianas.
The grand opening event in the new showroom was a celebration of community, tradition, and progress. Guests were welcomed with live music, a Mirenda, and an atmosphere of excitement as they joined in marking this significant milestone. To add to the excitement, Atkins Kroll also showcased the all-new redesigned 2025 Toyota 4Runner, which was on display for guests to enjoy, aligning with their mission of delivering great experiences. The event was graced by distinguished attendees, including Governor Arnold Palacios, Lieutenant Governor David Apatang, Akitoshi Takemura, Oceania Senior General Manager – India, Middle East, East Asia & Oceania Region from Toyota Motor Corporation, Megumi Komiya, New Zealand, South Pacific & VC Group Manager – East Asia & Oceania Division from Toyota Motor Corporation, Yuta Ogura, Senior Associate, Oceania & Korea Group, Oceania & Middle East Mobility Department from Toyota Tsusho Corporation, Archbishop Ryan Jimenez, and the revered Guelo Vicente Rosario from Rota, who delivered a heartfelt local blessing. Adding to the significance, the archbishop offered a ceremonial blessing, while key Atkins Kroll leaders Clark Boswell and Tracy Guerrero delivered inspiring remarks.
The celebration culminated with a ribbon-cutting ceremony, symbolizing the start of a new chapter for Atkins Kroll Saipan.
The new facility is designed to enhance both the customer and employee experience, reinforcing Atkins Kroll’s commitment to Saipan. For customers, the dealership elevates the market by introducing Saipan’s first luxury showroom and service experience, complementing Toyota’s legacy of reliability with an expanded focus on premium offerings. The facility features advanced technology to enhance safety, enable faster diagnostics for reduced wait times, and provide improved repair capabilities with larger frame aligners for handling complex vehicle bodywork repairs.
The new service bay includes a covered driveway, ensuring customers and their vehicles are protected from the elements while providing a more seamless and secure experience. The facility’s open design encourages greater customer engagement, allowing employees to deliver personalized services directly in centralized spaces. This setup creates an efficient and streamlined process flow, elevating the overall service experience to a new standard of excellence.
For employees, the state-of-the-art facility reflects Atkins Kroll’s familia spirit and its commitment to team well-being. The environment empowers employees with modern tools and technologies, enhancing their pride and workplace satisfaction. At a time of economic challenges, this investment underscores the company’s care for its team by maintaining jobs and providing opportunities for growth, all while contributing to the island’s future prosperity.
“Atkins Kroll has always been more than just a dealership. We’re a part of this community, and this new dealership allows us to continue supporting the CNMI with exceptional service, innovation, and care for generations to come,” said Tracy Guerrero, General Manager of Atkins Kroll Saipan.
Clark Boswell, Vice President & General Manager of Atkins Kroll, also shared his thoughts: “This new facility represents a significant step forward for both our team and our customers. It’s more than just a building—it’s a space where we can continue building relationships, providing exceptional service, and giving back to the community that has supported us for nearly six decades.”
The new dealership reflects a forward-thinking approach, integrating modern materials, tools, and environmentally conscious features. Designed in alignment with the International Energy Conservation Code (2018), it incorporates sustainable elements such as low-impact design and stormwater management to support the island’s natural aquifer. Additional features include high-efficiency HVAC systems, water-saving plumbing fixtures, and rainwater harvesting systems, with plans to add solar panels in the future to reduce energy consumption. To further enhance its community impact, the facility is equipped with soundproofing technology to minimize noise pollution, ensuring a quieter and more pleasant environment for the surrounding area.
Spanning nearly 27,000 sq. ft., the repair shop is equipped to handle a wide range of services. It includes 12 vehicle service bays, a wheel alignment bay, commercial service bays, pre-delivery detailing bays, and car-washing bays. The body & paint shop offers enhanced repair capabilities with six body repair bays, a car frame puller, a paint mixing room, and ventilated preparation and paint booths, ensuring a high standard of service for the community.
The grand opening event celebrated not just 58 years of history but a future full of possibilities for Saipan’s residents.
By combining our in-market expertise with our unique technology and advanced data analytics, we create innovative customer experiences that deliver outstanding performance for our partners – building stronger automotive brands and creating sustainable growth. Inchcape’s role is to accelerate performance of our mobility company partners, unlocking opportunities through our people and technology.
Our distribution platform connects the products of mobility company partners with customers, and our responsibilities span product planning and pricing, import and logistics, brand, and marketing to operating digital sales, managing physical sales and aftermarket service channels. Our value proposition to partners is built on the core foundations of bringing exceptional standards and responsible partnership to everything we do.
